In the digital age, the role of outdoor display equipment is becoming more and more important. As a common outdoor display device, the lamp pole screen has become an important carrier of information dissemination with its unique geographical location and wide coverage. The simultaneous split screen display of the same lamp pole screen has brought new possibilities for its function expansion and value enhancement, and it has important importance in many aspects.

Modern society is an era of information explosion, and people's demand for information is diversified and personalized. The public places where the lamp pole screen is located have a large flow of people, and different groups of people have different information needs. Through split-screen display, the lamp pole screen can display different types of information at the same time to meet the needs of different groups of people. On the one hand, advertisers can display commercial advertisements in one split-screen area to promote products and services and attract consumers' attention. On the other hand, government departments can publish policies, regulations, public welfare propaganda and other information in another split-screen area, which plays a role in public opinion guidance and social education. This simultaneous display of multiple information improves the information dissemination efficiency of the lamp pole screen, making it a multi-functional information release platform.

In the context of increasingly tight urban space resources, improving space utilization efficiency has become an important goal of urban construction and management. Lamp pole screens are usually installed on street lamp poles, making use of existing urban infrastructure without occupying additional land resources. The application of split-screen display technology allows a lamp pole screen to play the role of multiple screens, further improving space utilization efficiency. The screen that could only display a single content can display multiple different pictures at the same time through split screens, expanding the capacity of information display without increasing hardware equipment and installation space.

Psychological research shows that people can pay attention to multiple different visual information at the same time, but they need this information to have a certain degree of distinction and appeal. Split-screen display technology divides the screen into different areas, each area displays independent content, forming a visual partition, which can effectively attract the audience's attention. Different split-screen areas can use different display methods, such as text, pictures, videos, etc., combined with elements such as color and animation to enhance the expressiveness and appeal of information.

Split-screen display technology brings greater flexibility to the content management of lamp pole screens. Through advanced control systems, users can flexibly adjust the number, size and content of split screens according to different times, places and needs. Smart cities are the direction of future urban development, and their core is to use information technology to achieve intelligent management and services of cities. As an important part of smart cities, lamp pole screens can achieve more intelligent functions through the combination of split-screen display technology and other intelligent systems.

Connected to the environmental monitoring system, it displays data such as air quality and noise pollution, reminding citizens to pay attention to environmental conditions and take corresponding protective measures. Split-screen display can also be combined with platforms such as social media and mobile Internet to achieve real-time interaction and sharing of information, providing citizens with more convenient and personalized services. This deep integration with the smart city system makes the lamp pole screen an important information node and service terminal in the construction of smart cities, promoting the intelligent development of cities.

The simultaneous split-screen display of the same lamp pole screen is of great importance in many aspects. It not only meets the needs of diversified information display, improves space utilization efficiency, enhances information dissemination effect, but also realizes flexible content management and promotes the construction of smart cities. With the continuous development of information technology and the improvement of urban intelligence level, the application of split-screen display technology in lamp pole screens will be more extensive and in-depth, bringing more convenience and value to urban development and people's lives.